I've written before about the dangers of mistaking social media involvement as activism for a cause (or a brand for that matter). Here's a short segment from CBC describing the new campaign from Greenpeace aimed at re-branding BP with a, shall we say, more appropriate logo and a green expert that thinks it's all "a bunch of crap".
Does social media serve as a public "energy sink" for brands in crisis? Is BP actually benefiting from the negative social media outcry?
Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 9 years, and helps the Fortune 100 identify unmet consumer needs, create ideas to fill those needs, and bring them into market. He currently works at Maddock Douglas.
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ADMAVEN In the Press:
Chicago Tonight TV Appearance August 5, 2009
The Smart Way to Tap Social Media: BusinessWeek May 2009
The internet provides a route out of recession for cosmetics companies June 2009
Unlocking the potential of social media in cosmetics: Cosmetics Design June 2009
About The Author:
- Nicholas E. Kinports
- Nicholas has worked in the interactive marketing, advertising and digital communications industries for over 15 years. His early work focused on the emergence of the Internet as a marketing tool and evolved into an award-winning digital agency www.lonelybrand.com - acquired in 2013 by integrated advertising agency HY Connect. Read more about the acquisition: http://www.hyc.com/company/press-room/hy-connect-acquires-lonelybrand-adds-depth-to-social-media-offering Nicholas has been named an influential voice in the global advertising, marketing, and public relations communities. Among numerous television and media appearances he has been published in Bloomberg-Businessweek, Forrester’s Web Strategy and Advertising Age.
