Here's the television commercial for those of you that haven't seen it:
And here's the online component to Verizon's Rule the Air campaign.
What does it all mean? Not much in my opinion. Apple has been getting more press over signal issues - be they design flaws or network coverage - in the last three months than any other competitors. With the pending press conference about potential fixes and a new version of OS 4 in market it looks like Apple is making an effort.
Time, and signal, will tell...