Top Executives Share Views on Social Media and Interactive Advertising

Here's a nice little CNN Money bit from executives at Twitter, LinkedIn and Zynga on the future of interactive advertising technologies. It's interesting to hear top people at three of the sexiest digital companies dance around the idea of ROI from new forms of advertising.



Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 9 years, and helps the Fortune 100 identify unmet consumer needs, create ideas to fill those needs, and bring them into market. He currently works at Maddock Douglas.