Friday, July 9, 2010

Is Google Me the Social Media Measurement End Game?

Speculation on a competitor for Facebook is everywhere. If the purported 'Google Me' is real (and it sounds like it is) it means a big shift in the way advertisers think about social networks. Gone will be the proprietary and often misleading methodologies behind calculating social media ROI and true value. I have no doubt Google's plan includes deep integration with it's proprietary Google Analytics and Insights platforms - tracking clicks from entry to conversion.

If Google finally hits the social technology mark (a goal that has, thus far, eluded the largest search engine in the world) it will mean a golden era in social measurement and reporting.

Do you think Google Me will present real competition for Facebook?

Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 9 years, and helps the Fortune 100 identify unmet consumer needs, create ideas to fill those needs, and bring them into market. He currently works at Maddock Douglas.
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