Wednesday, May 25, 2011

Kickstarter remains a largely untapped resource

Sometimes I wonder if Kickstarter will ever become a real thing. There's a huge untapped enterprise segment for big companies to test - in real time - if consumers will prepay for a potential new product or service. Even the business-to-business segment could take better advantage of a system that forces people who want something to put their money where their mouth is.

Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years, and helps agencies and brands find and connect to digital audiences for profitable outcomes. Want to talk to him about how a complete digital communications program can help your agency or brand grow? Email him at nick@lonelybrand.com

Thursday, May 19, 2011

LinkedIn IPO soars, but for how long?

Nothing much to say here. It's the stock market so nothing is certain and the market always has the final say. I'll be keeping a close eye on LNKD (along with the rest of the tech community).



Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years, and helps agencies and brands find and connect to digital audiences for profitable outcomes. Want to talk to him about how a complete digital communications program can help your agency or brand grow? Email him at nick@lonelybrand.com

Tuesday, May 17, 2011

Netflix Proves Americans Will Pay for Media

Unobtrusive access, affordable, multi-screen. All of these words define the Netflix experience. Not coincidentally the video streaming service has been measured by Sandvine to be the largest source of peak downstream traffic in the United States.

Digital advertisers take note: this is a trend that won't be slowing down any time soon.



Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years, and helps agencies and brands find and connect to digital audiences for profitable outcomes. Want to talk to him about how a complete digital communications program can help your agency or brand grow? Email him at nick@lonelybrand.com

Monday, May 9, 2011

Facebook Kills it in Display Advertising

Who would have thought? The real question here is one of value. Is Facebook advertising worth the money? Is it an exercise in branding, conversion, or a little bit of both? Either way, you can't ignore numbers like these...



Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years, and helps agencies and brands find and connect to digital audiences for profitable outcomes. Want to talk to him about how a complete digital communications program can help your agency or brand grow? Email him at nick@lonelybrand.com