Friday, May 29, 2009

Chicago Media Marketing & Advertising June Meetup

The Chicago Media Marketing & Advertising group offers a very special June meetup at the Saper Law Offices in downtown Chicago!

Personal Branding Wars: does your company already claim a stake in your personal Twitter, Facebook, or Blog?

CMM&A explores the legal relationships between companies and personal brands. We all spend time building our brands on and off company time, but who has the final word in what we say and who we communicate with? Daliah Saper, Principal Attorney at Saper Law, provides a legal perspective on intellectual property, personal branding, and ownership.

Enjoy a question and answer session with Daliah as well as networking opportunities on the beautiful roof deck of 500 North Dearborn. The event is BYOB. Small appetizers/beverages will be provided.

Please RSVP at Meetup.com and be at 500 North Dearborn by 6:30PM

We will ask for $3.00 at the door to cover base expenses.

Monday, June 8th, 2009 at 6:30PM

Saper Law, 500 North Dearborn, Suite 1200

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Wednesday, May 27, 2009

Social Media, Business Week, and Everything Else

The realities of working on the cutting edge of advertising, social consulting, and agency life are that - occasionally - you are unable to blog with as much frequency as you would like.

That being said, I am back on top of things today with a quote in Business Week:

Nicholas Kinports, our firm's digital integration manager, has a wonderful way of thinking about implementing your social media strategy.

"It isn't about making content go viral—though that would be a wonderful byproduct, should it happen—or creating the next great Facebook application,"
Kinports says.

"It's about structuring, and in some cases restructuring, how a business views and interacts with its customer base. The modern consumer is savvy, aware, and fully able to make informed decisions, thanks to a wealth of information freely available on the Internet. The consumer of the near future will make purchase decisions based on information gleaned from unbiased peers and influencers. Social media is the latest tool through which these interactions occur."


Read the full article, "The Smart Way to Tap Social Media" for more perspective on the subject.

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Thursday, May 14, 2009

BusinessWeek: Dive into Social Media Now

Your competitors know that Twitter, Linkedin, and the rest of the social media gang are a communication channel between you and your consumers. Do you?

We believe this with all our heart: While social media are complex and often misunderstood, they have a value beyond traditional marketing campaigns. More specifically, we believe they can be used to help form your marketing strategy and be integrated into all your communications.

We have invested heavily in social media at our company. We believe in the power of online communities to help uncover insights; generate and validate new-product, service, and business-model concepts; and most important, create the necessary conversations that spark a new idea we can develop and introduce across the globe.

Everything it has done for us, we believe it can do for your organization as well. Our research shows that marketers intend to invest more in social media in the months ahead, but they have yet to allot substantial budgets for them. That isn't the way to go. And if you continue to fund social applications only as experiments, you're unlikely to be able to make an impact.

Ownership Is Fleeting

Our purpose here is twofold. First, we want to clarify exactly what we (and you) should be talking about when using the term "social media," and then we will address the three biggest worries about implementing it: the loss of control, the related concern that someone in your employ will make a mistake during real-time interactions with customers, and perhaps the biggest misconception of all, that there is no way to measure its impact.

Simple definition first: Social media are a technically enhanced—think Internet and mobile-based—way of discussing ideas with people in communities. (Twitter, blogs, niche communities, and giant communities like LinkedIn and Facebook are the sorts of things we are talking about here.) Social media use words, pictures, audio, and video to foster interaction.

It is that interaction that makes some business people nervous. We understand.

When you advertise in a publication or on radio or TV, you decide on the words, the imagery, and everything else. When you use social media to get that message out, that ownership is fleeting. While you maintain absolute control over the initial content, what happens afterward depends on the audience. Is there any way to alter that? No.

But instead of worrying about it, we think you should see it as an opportunity, one that you already have some (analogous) experience with.

READ THE FULL ARTICLE AT BUSINESSWEEK.COM

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Wednesday, May 13, 2009

If An @ Reply Is Tweeted and No One Is Following, Does It Make A Sound?

Funny meme, not so funny groundswell. As Twitter announced a change to the function of @ replies (I won't restate the change that has been detailed over and over again in the last 12 hours) the #fixreplies hashtag has exploded with negative outcries from Twitter users.

Once again a brand has failed to do a simple (and free) litmus test before implementing game-changing decisions. Understanding your target consumer audience requires data beyond metrics. From Twitter's official blog:

We've updated the Notices section of Settings to better reflect how folks are using Twitter regarding replies. Based on usage patterns and feedback, we've learned most people want to see when someone they follow replies to another person they follow—it's a good way to stay in the loop.

Regardless of the implications, Twitter failed to poll a significant number of users, and failed to take the simple step of asking its users, "How do you feel about this?". Note the fact that "usage patterns" are mentioned first - indicating traditional analytics was used as the prime decision tool.

The availability of free, easily accessible customer response data is essential to social business design, but none of that will do any good unless you actually use it.

I predict we will revert to the old @ replies format within 48 hours.

UPDATE 5/13/09 3:38PM CST

"We Learned A Lot"

Twitter has announced they will be bringing back some of the @ reply features, but not all of them. From the Twitter Blog:

This morning we received lots of great info about the replies setting we changed yesterday. Folks loved this feature because it allowed them to discover new people and participate serendipitously in various conversations. The problem with the setting was that it didn't scale and even if we rebuilt it, the feature was blunt. It was confusing and caused a sense of inconsistency. We felt we could do much better.

So here's what we're planning to do. First, we're making a change such that any updates beginning with @username (that are not explicitly created by clicking on the reply icon) will be seen by everyone following that account. This will bring back some serendipity and discovery and we can do this very soon.

Second, we've started designing a new feature which will give folks far more control over what they see from the accounts they follow. This will be a per-user setting and it will take a bit longer to put together but not too long and we're already working on it. Thanks for all the great feedback and thanks for helping us discover what's important!

Interact With ADMAVEN on Twitter

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Tuesday, May 12, 2009

CMM&A Thanks Jaffer Ali and Daniel Arguello; Members for Another Great Event!

The Chicago Media Marketing & Advertising group was pleased to host Jaffer Ali, CEO of Vidsense, and Daniel Arguello, CEO of ExposeSEO. The panelists discussed online video, the present technologies available for video search optimization, and the future of the medium. Of particular interest were discussions surrounding revenue projections (or the lack thereof) for Hulu and YouTube.

Each month has shown improvement in turnout and networking, and we expect membership to continue to grow at a steady pace!

Join CMM&A at Meetup.com, with 300 members and growing.

Stay tuned to ADMAVEN for information on upcoming CMM&A events!

Have a suggestion or would like to be a speaker/sponsor? Contact me!

Interact With ADMAVEN on Twitter

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Tuesday, May 5, 2009

CATFOA: David Armano's Presentation on The Future of The Advertising Business



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