Out of fairness, Domino's has responded as quickly as a large franchised company could hope to. View the following video from Patrick Doyle, President of Domino's USA:
Domino's has also set up a Twitter account to assist in damage control @dpzinfo, and manned by Phil Lozen, a ten year veteran of Domino's.
How do you think this will affect the Domino's brand, and more importantly how could Domino's have handled the incident more appropriately?
UPDATES 4/21/09 12:45PM:
AdAge Coverage: Apology Video
AdAge Coverage: Apology Video Critique
AdAge Coverage: Crisis PR Critique
AdAge Coverage: Summary/Aftermath
ADMAVEN Interview With Domino's
New York Times Coverage and Mug Shots of Offenders
Today Show Coverage
Interact With ADMAVEN on Twitter
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