Wednesday, April 15, 2009

Domino's Social Media Disaster and Resolution

First, review this outstanding article for the background story behind the latest big brand social media snafu and the purportedly fake videos.

Out of fairness, Domino's has responded as quickly as a large franchised company could hope to. View the following video from Patrick Doyle, President of Domino's USA:

Domino's has also set up a Twitter account to assist in damage control @dpzinfo, and manned by Phil Lozen, a ten year veteran of Domino's.

How do you think this will affect the Domino's brand, and more importantly how could Domino's have handled the incident more appropriately?

UPDATES 4/21/09 12:45PM:

AdAge Coverage: Apology Video
AdAge Coverage: Apology Video Critique
AdAge Coverage: Crisis PR Critique
AdAge Coverage: Summary/Aftermath
ADMAVEN Interview With Domino's
New York Times Coverage and Mug Shots of Offenders
Today Show Coverage

Interact With ADMAVEN on Twitter


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