Monday, April 6, 2009

YPC Blog: The Importance of Differentiation Part 2: Master Your Offline Brand

Nicholas Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years. He is the Digital Strategy Lead and founder of Chicago-based digital marketing firm lonelybrand, where he directs the creation and execution of digital marketing programs that generate measurable signups, conversions and sales.

When 26 year old William Reigle became a victim of downsizing at an otherwise stable IT company in downtown Chicago he made a realization: working at the same office for the first four years after graduating college had left him in a vulnerable position. Other young professionals who had made job changes in recent years were using new and unfamiliar tools to help land interviews, network, and the job hunt.

He summarizes his predicament: “I looked around and saw that many of my peers were leveraging resources like LinkedIn, Facebook, and specialized recruiting agencies. Searching through Monster and CareerBuilder just wasn’t going to cut it.”

William recognizes the power of differentiation for the young professional, and he also realizes that if he goes into an interview unprepared, he may miss out on a key opportunity. He notes, “Part of the [information technology] profession is being on top of new technology. So much of the industry revolves around communication today; what kind of message would I be sending if I walked into an interview without the latest and best tools?”


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> YPC Blog: The Importance of Differentiation

> Twitter; New Facebook Trend From Early Adoption to Early Majority

> Chicago Media Marketing & Advertising April Meetup

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