Monday, March 16, 2009

Twitter; New Facebook Trend From Early Adoption to Early Majority

Nicholas Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years. He is the Digital Strategy Lead and founder of Chicago-based digital marketing firm lonelybrand, where he directs the creation and execution of digital marketing programs that generate measurable signups, conversions and sales.

It's everywhere in the news these days; Twitter and Facebook are working their way into the lives of millions of people worldwide, and the number seems to be growing exponentially. Reading the front page of Google News Most Popular section this morning yields a curious grouping of articles.

I categorize them in the following ways, with example links from the Google group:

Ask the expert: What are 'social media' and how can businesses use them? - Minneapolis Star Tribune
Social Media: 4 Quick Tips for Getting Started - Practical Ecommerce

Social Networks' Risks for Business Security - PC World
Protecting Network Security in the Social Networking Age -

Personal Technology: Is Twitter the future of news? - The Jakarta Post
Social networks 'are new e-mail' - BBC News
Is the social stream the new email? - VentureBeat

It would seem to me - in light of all the recent press and new activity surrounding what many advertisers and advocates consider the professional trifecta of social networking (Twitter, Facebook, LinkedIn) we are starting to cross the chasm between early adoption and early majority in the 'social web life cycle'.

Keep in mind - for the purposes of this article I am using the terms 'social media' and 'social networks/networking' almost interchangeably because I believe the average user/general public does not yet understand the difference between the two.

Interact With ADMAVEN on Twitter


> South by Southwest (SXSW) Interactive: March 13-17, 2009

> ADMAVEN to Begin Bimonthly Column For Young Professionals of Chicago

> Skittles on Twitter: From Social Media Sensation to Cliche in 48 Hours
blog comments powered by Disqus