The implications for advertisers are enormous as an entire new demographic will be exposed to brand messaging and representatives.
I will say this - if you are in the business of creating content for a gaming platform your company needs to be adapting a social business model as quickly as possible.
Let's review the breakdown of planned features for the Xbox platform integration:
- Share pictures
- Read your stream and those of your friends
- Post text on friends walls
- Incorporate in-game events into your stream
- Full functionality
- Live-tweet in-game events
I am somewhat curious to see how Xbox Live games push out content. One would hope Microsoft will understand the norms of the communities they are about to enter and realize that many people don't need to be informed about their connections' gaming accomplishments. At the same time the cohesion within the gaming community shows great promise.
Interact With ADMAVEN on Twitter
PEOPLE WHO READ THIS ARTICLE ALSO READ: