Steve Jobs Advice to Nike CEO: Get Rid of the Crappy Stuff

Fast Company offers a short video featuring the Nike president and CEO Mark Parker reminiscing about a special call from Steve Jobs shortly after Parker took up his new post.

It's advice that's intimately related to advertising. If you aren't studying (or acknowledging) the right customer insights you run the risk of creating a product, service, or business model that no amount of advertising will fix.

Nick Kinports (@ADMAVEN) has worked in the interactive world for over 9 years, and helps the Fortune 100 identify unmet consumer needs, create ideas to fill those needs, and bring them into market. He currently works at Maddock Douglas.