Technorati's State of the Bloggosphere 2008
EMarketer's College Students' Social Networking
Both studies tackle some complex methodologies and manage to create a well done, very readable report that may help your agency or company make more informed decisions when planning social media campaigns.
Combine these reports with Sapient's recently released Brand Marketers' Top 10 Wish List for Agencies of the Future and it does not take a rocket scientist to see the implications!
Studies notwithstanding, social media is clearly a growth market and will not dissipate any time soon!
Nicholas Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years. He is the Digital Strategy Lead and founder of Chicago-based digital marketing firm lonelybrand, where he directs the creation and execution of digital marketing programs that generate measurable signups, conversions and sales.