Wednesday, September 3, 2008

Google Chrome Simplifies and Secures

Chrome, the new browser from Google, has by all counts taken over one percent of the global browser market in it's first day of existence (source: StatCounter.com, Google Analytics, various others). Though less than some people predicted, I believe this is a huge step for Google, and after testing the first release version I can say Chrome does an outstanding job of providing a simple, barebones browser.

Google must provide a more robust feature set in future versions to truly compete with Microsoft and Mozilla, however they are off to an outstanding start in grabbing this much market share.

Nicholas Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years. He is the Digital Strategy Lead and founder of Chicago-based digital marketing firm lonelybrand, where he directs the creation and execution of digital marketing programs that generate measurable signups, conversions and sales.
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