A recent article in AdvertisingAge by Abbey Klaassen sources a previous ADMAVEN article and expands on my initial findings. I recommend giving it a read!
Nicholas Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years. He is the Digital Strategy Lead and founder of Chicago-based digital marketing firm lonelybrand, where he directs the creation and execution of digital marketing programs that generate measurable signups, conversions and sales.