Tuesday, September 28, 2010

Social Media in Action Series: List Blogging with Jeremiah Owyang

I'm spending a few days highlighting my "best in class" picks for companies driven by social media. This series isn't about uncovering the latest viral phenomenon - it's about slowing your roll a little bit and observing the underlying principles of success in social media marketing. The third case in this series features prominent blogger and digital strategy expert Jeremiah Owyang.

If you enjoy keeping up with the social web and learning about new technologies you may be familiar with Owyang's aptly named blog: Web Strategy. The blog has one area that I'm going to highlight: a rolling list of brands that were "punked" by social media. Take a look at the extensive article, then read my analysis below the image.

Building a unique, thoughtful list of (for lack of a better word) things, can be an incredible source of traffic, referrals and conversions. For marketers Jeremiah's list provides a chronological account of case studies in social media failure. Incredibly useful for client and prospect presentations, internal reports or as a way to check for probably issues before a campaign goes live.

There are many many examples of lists in social media, but remember this: if it doesn't already exist you may be passing up an opportunity to aggregate and store information that will be appreciated by thousands - if not millions - of adoring fans. Go get em!

Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 9 years, and helps agencies and brands find and connect to digital audiences for profitable outcomes. Want to talk to him about how social technologies can help your agency or brand grow? Email him at nick@lonelybrand.com
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