Friday, September 3, 2010

Double Bland Meme Advertising, What Does It Mean?

I'm working on a lot of content right now - it's been a big week in advertising with the announcement of commercial-free Apple TV, a social network from Apple and a slew of new Andriod mobile devices and tablets. Since I don't have that ready let's all bask in the glory of a full on double bland ad campaign from Microsoft. All the way.

Just because a meme generates insane amounts of online popularity does not excuse ad agencies from putting some creative effort into a campaign based off of the same nonsense.

Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 9 years, and helps the Fortune 100 identify unmet consumer needs, create ideas to fill those needs, and bring them into market. He currently works at Maddock Douglas.
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