"It isn't about making content go viral—though that would be a wonderful byproduct, should it happen—or creating the next great Facebook application," Kinports says. "It's about structuring, and in some cases restructuring, how a business views and interacts with its customer base. The modern consumer is savvy, aware, and fully able to make informed decisions, thanks to a wealth of information freely available on the Internet. The consumer of the near future will make purchase decisions based on information gleaned from unbiased peers and influencers. Social media is the latest tool through which these interactions occur."
SOURCE: Bloomberg-Businessweek, May 26, 2009 (click here for the full article)
Sometimes it's useful to look back and remember what we were all saying about social media and the future of advertising. I was reminded of an article I co-authored in early 2009 that eventually made it's way to Bloomberg-Businessweek.
Here's an inspiring TEDx video from David Armano covering his current views on the topic:
We should all remember what made social media such a buzz word in the first place and why many marketers lost their way. Sometimes to move forward you really do have to look back. What did you used to think about social media and the future of advertising?
Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years, and helps the Fortune 100 identify unmet consumer needs, create ideas to fill those needs, and bring them into market. He currently works at Maddock Douglas.