Attending the Alterian Engaging Times conference gave me an interesting look at brands not typically discussed in the advertising and marketing world. I'm going to highlight my favorite comments and links from the #Alterian2010 hashtag. If you want to get the full presentations for the conference check out Alterian's Slideshare page. You can also read an archive of all the conference tweets here.
ADMAVEN's top 10 Tweets from #Alterian2010:
@djeldridge: 86% of consumers want to engage with the brand.
@michaelsantoro: It's up to us as marketers to stop mass broadcasting and start listening, understanding, and engaging.
@AmandaDeVito: Technology has to be at the core of marketing.
@interactiveAmy: Reminder to agencies, brands & marketers: Technology needs same importance as creativity!
@Elyse_D: In Australia, Court Notices can be served through Facebook. A Facebook Summons is considered legally binding
@MichelleRTaylor: @WesternUnion 's corporate guidelines for SM - Take responsibility for what you post."
@DonPeppers: cross channel communication is like surround-sound marketing - don't allow different tones out of different speakers!
@catherinewarren: You can't take something off the Internet, it's like trying to take pee out of a pool
@exec101: Social Media and CRM are inextricably intertwined - Don Peppers.
@markdamicoroch: 96% of gen y consumers belong to a social network per Don Peppers
Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years, and helps the Fortune 100 identify unmet consumer needs, create ideas to fill those needs, and bring them into market. He currently works at Maddock Douglas.