Thursday, February 5, 2009

Google Latitude Has Great Advertising Potential

Nicholas Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years. He is the Digital Strategy Lead and founder of Chicago-based digital marketing firm lonelybrand, where he directs the creation and execution of digital marketing programs that generate measurable signups, conversions and sales.
GPS based location services are nothing new - Boost has been doing it for quite a while now, and to it's credit offers a fairly robust social networking platform Loopt.

As Google recently announced, Latitude now allows location tracking and broadcasting via a web or mobile interface. What makes Latitude unique - and potentially valuable to agencies and marketers - is the ability to manually set and broadcast location data to your network.

Integrating contests, promotions, and social media campaigns with a real-time persona or location could allow for a broad range of interactions with brands in the real world.

Think about how you might build a campaign based on special local store sales for Latitude followers of your brand, with a brand representative revealing set locations of distribution throughout the promotion window. Other 2.0 applications like Twitter and Facebook could be leveraged to work in conjunction.


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