As Google recently announced, Latitude now allows location tracking and broadcasting via a web or mobile interface. What makes Latitude unique - and potentially valuable to agencies and marketers - is the ability to manually set and broadcast location data to your network.
Integrating contests, promotions, and social media campaigns with a real-time persona or location could allow for a broad range of interactions with brands in the real world.
Think about how you might build a campaign based on special local store sales for Latitude followers of your brand, with a brand representative revealing set locations of distribution throughout the promotion window. Other 2.0 applications like Twitter and Facebook could be leveraged to work in conjunction.
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