Thursday, February 5, 2009

Google Latitude Has Great Advertising Potential

Nicholas Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years. He is the Digital Strategy Lead and founder of Chicago-based digital marketing firm lonelybrand, where he directs the creation and execution of digital marketing programs that generate measurable signups, conversions and sales.

GPS based location services are nothing new - Boost has been doing it for quite a while now, and to it's credit offers a fairly robust social networking platform Loopt.

As Google recently announced, Latitude now allows location tracking and broadcasting via a web or mobile interface. What makes Latitude unique - and potentially valuable to agencies and marketers - is the ability to manually set and broadcast location data to your network.

Integrating contests, promotions, and social media campaigns with a real-time persona or location could allow for a broad range of interactions with brands in the real world.

Think about how you might build a campaign based on special local store sales for Latitude followers of your brand, with a brand representative revealing set locations of distribution throughout the promotion window. Other 2.0 applications like Twitter and Facebook could be leveraged to work in conjunction.

This is all powerful for big brand integrated marketing campaigns and similar examples. It's not unheard of for brands to experiment in totally new platforms and create a campaign and PR blitz all at once.


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