Wednesday, December 17, 2008

comScore Media Metrix: Retail Sites Gain as Holiday Shopping Season Kicks Off

From comScore:
“The current economic situation has caused retailers to slash prices and offer highly attractive offers, such as free shipping, to appeal to cost-conscious Americans this holiday season,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “With budgets a top concern for consumers, the ability to conveniently search the Web to find the best prices has become an increasingly important part of the holiday shopping buying process, for both online and offline purchases.”

Full story

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