Tuesday, December 30, 2008

Being Peter Kim: Social Media Predictions 2009

Nicholas Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years. He is the Digital Strategy Lead and founder of Chicago-based digital marketing firm lonelybrand, where he directs the creation and execution of digital marketing programs that generate measurable signups, conversions and sales.

Peter Kim has - with the help of many social media thought leaders - assembled a fantastic array of 2009 predictions on his blog.

Click the link for the full document; excerpts selected by Peter Kim below:

Fourteen great minds on social media have shared thoughts on what 2009 may have in store for us. Here's some of what they're thinking:
  • "Although it is now cheaper to launch an initiative leveraging Web 2.0 technology - it requires qualified and passionate people to make them successful." - David Armano
  • "You may not always start the year as a leader, but you can certainly finish it that way." - Rohit Bhargava
  • "Intimacy touches emotion; emotion powers conversation." - Pete Blackshaw
  • "Doors are going to close all over the social web. Why? Because the money didn't come the way people thought it would." - Chris Brogan
  • "The tipping point has not only *not* been reached, but could still tilt *away* from Social Media." - Todd Defren
  • "There's a lot of fixing that needs to be done." - Jason Falls
  • "Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball." - Ann Handley
  • "We're going to develop a set of better metrics to help guide, direct and validate 'commitment'." - Joseph Jaffe
  • "The movement is rooted in a desire to have quality, not quantity, as people cocoon in the face of the economic crisis." - Charlene Li
  • "After a pre-qualifying wrestling match..." - Ben McConnell
  • "These will be cumulative events and interactions that will build brand loyalty for the companies that pay attention to them." - Scott Monty
  • "The recession will force revenue results out of social technologies." - Jeremiah Owyang
  • "Companies that focus on earning love will thrive during hard times, and kick ass when good times return." - Andy Sernovitz
  • "Suddenly, being Facebook friends with your mom will seem less ridiculous than following 4,000 strangers on Twitter." - Greg Verdino
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