Wednesday, October 22, 2008

Washington DC - Politics and Advertising

Having spent the last couple of days in Washington, DC working with clients - it has become clear that Web 2.0 applications are more important than ever in reaching political audiences. Politically charged messages are ofter overly complex, burdened by the structure of the political system and the sheer amount of information that needs to be communicated.

I found much talk - more than I expected - about how to use technologies such as podcasts, feeds, and social network services to reach into the personal lives of target audience members and have an open dialogue about burdensome political messages.

I am interested to know how you have been using social media to access campaign information and reach out to like minded individuals online. Please feel free to leave your thoughts in comment form.

Nicholas Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years. He is the Digital Strategy Lead and founder of Chicago-based digital marketing firm lonelybrand, where he directs the creation and execution of digital marketing programs that generate measurable signups, conversions and sales.
blog comments powered by Disqus