Thursday, October 30, 2008

Microsoft's "I'm a PC" Campaign Goes Interactive

As ADMAVEN pointed out in a previous article, Microsoft has fought a battle to win the hearts and minds of consumers with it's multi-hundred-million-dollar "I'm a PC" campaign. As of this week the campaign has moved into it's next phase, placing allegedly user generated videos into television commercial primetime spots:

The landing page at has become the home of previous ill-fated Microsoft campaigns such as "Gates & Seinfeld", "Windows vs. Walls", and "The Possibilities". The "I'm a PC" page itself contains a seemingly endless supply of user uploaded videos in an obtrusive, difficult to navigate interface that prevents sharing of individual videos. The attempt to leverage social media and interactive advertising concepts cannot succeed unless users are provided with the tools to upload and distribute their own content by any means available. For such a high dollar campaign, Microsoft should be getting maximum sharability, exposure, and viral passalongs.

I wonder what poor sap at Microsoft is charged with reviewing user submitted videos for offensive content...

Nicholas Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years. He is the Digital Strategy Lead and founder of Chicago-based digital marketing firm lonelybrand, where he directs the creation and execution of digital marketing programs that generate measurable signups, conversions and sales.
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