Friday, July 11, 2008

United Airlines Distributes PR Letter to MP Customers

If you are like me you fly often, and are probably a member of more than one frequent flier program. These programs are integral to the airline business and were some of the first large companies to successfully tap the power of interactive marketing campaigns by capturing user data through websites and transmitting it to outside vendors.

I seldom see anything in my inbox other than e-fares every Tuesday and mileage summaries every month, so I was very surprised to see this:

Click the link for a lar

Nicholas Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years. He is the Digital Strategy Lead and founder of Chicago-based digital marketing firm lonelybrand, where he directs the creation and execution of complete digital communications solutions for a variety of industries.


Blogger said...

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