Convictions for sending spam are rare in the United States and practically nonexistent in the rest of the world. In my opinion this is a good step in ensuring interactive advertising is taken seriously. No one wants to receive spam; it cheapens the interactive advertising industry as a whole and blocks out advertisements that customers may actually want to get.
Nicholas Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years. He is the Digital Strategy Lead and founder of Chicago-based digital marketing firm lonelybrand, where he directs the creation and execution of complete digital communications solutions with a proven ROI for a variety of industries.