Thursday, November 3, 2011

Innovative mobile applications will drive insurance industry quoting behavior in 2012, according to a new white paper

lonelybrand’s new white paper, "Mobile Applications: Driving quoting behavior in 2012" uses custom data to guide insurance marketing strategy in 2012. The digital strategists at lonelybrand take a close look at ten innovative examples of how the industry can use mobile to drive quoting behavior. The white paper also provides trend analysis and tips on how to get the maximum value out of mobile.

For more information, download the free white paper here.

This 17-page white paper discusses:
  • Game changing mobile white space in the insurance industry
  • Why innovation trumps expectation in the mobile space for the insurance industry
  • Why Apple leads development for mobile insurance applications
  • Why offering free applications might be a symptom of a bigger problem
  • Analysis of 10 leading insurance industry mobile applications
  • Recommendations for mobile application development for 2012 and beyond
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