I've written before about the dangers of mistaking social media involvement as activism for a cause (or a brand for that matter). Here's a short segment from CBC describing the new campaign from Greenpeace aimed at re-branding BP with a, shall we say, more appropriate logo and a green expert that thinks it's all "a bunch of crap".
Does social media serve as a public "energy sink" for brands in crisis? Is BP actually benefiting from the negative social media outcry?
Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 9 years, and helps the Fortune 100 identify unmet consumer needs, create ideas to fill those needs, and bring them into market. He currently works at Maddock Douglas.