Adobe's Official Anti-Apple Campaign Begins

It's official. The public relations campaign Adobe has been waging against Apple (or is it Apple waging a war against Adobe?) is now an interactive advertising campaign. I'm not sure if this reeks of desperation or defiance, but I do know that Adobe will need to release some non-Flash based ads if it expects to get the attention of current iPhone and iPad users. The campaign is currently running rampant online as well as in print:

To coincide with the campaign, Adobe has a new section of their website dedicated to "Freedom of choice":

What do you think? Desperation or strategic offensive? I'm not sure who these ads are targeting, but so far they aren't tugging at my heart strings.

Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 9 years, and helps the Fortune 100 identify unmet consumer needs, create ideas to fill those needs, and bring them into market. He currently works at Maddock Douglas.