Microsoft LookingGlass Sets Stage for Next Generation of Monitoring Services

Microsoft recently announced the development of LookingGlass, a platform for brand monitoring and action in social media outlets. We had a chance to get a live demo of the software at the Chicago Media Marketing & Advertising group and was impressed. Found this video from AdWeek NYC 2009 and wanted to share. Keep in mind LookingGlass is still in development and may never see the light of day, but we think it's pretty cool.

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