Though I don't normally write about hardware, I believe the iPhone has certain implications for interactive advertising and social media that transcend traditional thought patterns in mobile marketing.
Today it has been reported that the iPhone has surpassed all other handsets to become the number one purchased in the third quarter of 2008, according to NPD. In it's wake, the Razr V3 falls to second place while RIM BlackBerry Curve falls to third; LG Rumor falls to fourth; and the LG enV2 winds up fifth.
Having used an iPhone 3G myself for the last couple of months, I can honestly say the device deserves to be in first place. Nothing else can come close to the ease of use, reliability, and overall functionality provided by the iPhone.
That being said, Apple continuously improves the software while tracking down and eliminating bugs. The App Store is a potent method of eliminating the need to engage the costly and bloated software distribution channels while keeping development time to a minimum through intelligent implementation of Cocoa.
Agencies need to begin thinking about how they can push iPhone applications on their clients. The task can be daunting, but a truly killer App can round out your social media or interactive strategy in a way you and your client have never before experienced. I would be interested to hear stories of anyone who has successfully convinced a client to take up the charge!
This holiday season go forth and buy the iPhone - make it a gift for someone you love or for yourself; you won't regret it.
Nicholas Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years. He is the Digital Strategy Lead and founder of Chicago-based digital marketing firm lonelybrand, where he directs the creation and execution of digital marketing programs that generate measurable signups, conversions and sales.