lonelybrand’s new white paper, "Mobile Applications: Driving quoting behavior in 2012" uses custom data to guide insurance marketi...

Sometimes I wonder if Kickstarter will ever become a real thing . There's a huge untapped enterprise segment for big companies to test ...

Nothing much to say here. It's the stock market so nothing is certain and the market always has the final say. I'll be keeping a clo...

Unobtrusive access, affordable, multi-screen. All of these words define the Netflix experience. Not coincidentally the video streaming servi...

Who would have thought? The real question here is one of value. Is Facebook advertising worth the money? Is it an exercise in branding, conv...

This year we'll be at PMA's annual marketing conference aptly named, "Game Changers". It's April 5-6 at the Fairmont i...

Much of the country is recovering from some wicked weather. It got me thinking about segmentation. When was the last time someone reminded y...

Part 3 of a 3-Part Guest Series by Susan Gunelius. Read Part 1 , Part 2 and Part 3 . In Part 2 of this content and social media marketing s...

Prediction, presage, prognosis, prevision or prophecy (yes; I know how to use a thesaurus). The only real measure of how reliable one “oracl...

Part 2 of a 3-Part Guest Series by Susan Gunelius. Read Part 1 , Part 2 and Part 3 . Content marketing and social media marketing are hotter...

Part 2 of a 3-Part Guest Series by Susan Gunelius. Read Part 1 , Part 2 and Part 3 . Content and social media marketing are hotter than ever...

I'm spending a few days highlighting my "best in class" picks for companies driven by social media . This series isn't abo...

I'm spending a few days highlighting my "best in class" picks for companies driven by social media . This series isn't abo...

I'm spending a few days highlighting my "best in class" picks for companies driven by social media . This series isn't abo...

I'm spending a few days highlighting my "best in class" picks for companies driven by social media . This series isn't abo...

I'm spending a few days highlighting my "best in class" picks for companies driven by social media . This series isn't abo...

Nick Kinports (follow him on Twitter @ADMAVEN ) has worked in the interactive technology ...

I'm working on a lot of content right now - it's been a big week in advertising with the announcement of commercial-free Apple TV, a...

Marcus Sakey was an award-winning copywriter on brands ranging from JCPenney to World Championship Wrestling until he left the business to...

"It isn't about making content go viral—though that would be a wonderful byproduct, should it happen—or creating the next great Fac...